We are delighted to announce a record-breaking year for Birmingham Hippodrome which saw paid admissions increase to over 625,000 tickets in the 2013/14 financial year.
The theatre has been regarded as the most popular single auditorium in the country averaging over half a million visits annually. But this year’s extraordinary increase, representing 85% of capacity, has been driven by a unique season of blockbuster productions including Phantom of the Opera, The Lion King, War Horse and the best-selling Pantomime for a decade whilst Birmingham Royal Ballet presented its most successful Nutcracker at Christmas.
We are also thrilled to see a huge rise in first-time bookers with over 48% new to the Hippodrome in the last 12 months.
Our ever-growing Hippodrome Plus programme of education, access and free outdoor performance, the main fundraising focus of the charity, had a particularly exciting year with the number of people engaged in creative learning projects doubled to over 16,000.
Fundraising too saw a bumper year with generous donations from members of the ticket-buying public for projects such as Birmingham Hippodrome’s pantomime’s first ‘Relaxed Performance’ for autistic children.
Crowning a memorable period, last month the Hippodrome featured in the Sunday Times’ renowned “Top 100 Best Not-for-Profit Organisations to Work For”, part of the theatre’s programme of staff development.
Thank you to all our loyal audiences for supporting our work as an independent, not-for-profit charity – without you all of this would not be possible. To read the full article on our record-breaking achievement click here.
In the gallery below we round up an incredible financial year for 2013/14…
Press & PR Assistant, Ben Wooldridge (@benwooldridge) writes…
Wow, what a figure! We have calculated that just under 56,000 people saw War Horse since officially opening the UK tour with us on Wednesday 16 October. During a four-week run and 31 performances the award-winning production played to complete sell-out houses at every show…thank you to all of you who made it such a success.
Producer at the National Theatre, Chris Harper who was born in Stourbridge and started his career at Birmingham Hippodrome said, “It was a dream come true to bring this production to my home theatre and it felt right that we opened the tour here. We are now already looking forward to heading back to Birmingham Hippodrome with another National Theatre hit, One Man, Two Guvnors in May next year”
We can’t wait to welcome back the lovely people from the National Theatre next year with the hilarious One Man, Two Guvnors – make sure you don’t miss it!
For more info and tickets for One Man, Two Guvnors – click here.
On Friday 25 October our Creative Learning team welcomed families to our very first Family Sleepover inspired by the National Theatre’s War Horse.
Commemorating World War 1 our studio theatre was transported to the trenches of France 100 years ago. Free of technology the evening featured a series of activities reminiscent of 1914 England including crafts, games, storytelling and ‘Trench Art’. Families got together to sing songs from the era and lots of young people brought their own instruments too.
Take a look at our gallery below and click here for the full story.